Digital Marketing Manager

Company Description

Bhionix Group is a global IT services and consulting company with headquarters in Abu Dhabi and Delhi, specializing in driving transformation across AI, IoT, AR/VR, Cloud, and Digital Ecosystems. Through its diverse group of companies, such as SearchingYard Software, YardHealth, and YardDrone, Bhionix Group delivers innovative solutions in technology, healthcare, hospitality, automation, and education. With a commitment to building from Bharat and growing globally, the organization enables clients to connect innovation with intelligence and serves communities worldwide. The company operates from its Global HQ in Abu Dhabi and its Innovation Hub in Delhi, India.

Role Description

The Digital Marketing Manager is a full-time, hybrid role based in the Kolkata metropolitan area, with flexibility for remote work. Key responsibilities include creating and managing digital marketing campaigns, evolving strategies for social media marketing, conducting lead generation activities, and analyzing data through web analytics to optimize marketing efforts. The candidate will work closely with cross-functional teams to drive brand growth and online presence while leading initiatives to maximize audience engagement and market reach.

Qualifications

• Experience in Digital Marketing, Marketing, and Social Media Marketing to develop and execute successful campaigns
• Proficiency in Lead Generation techniques to identify and attract potential customers
• Knowledge of Web Analytics tools and methodologies to measure performance and optimize strategies
• Strong organizational, communication, and decision-making skills
• Ability to adapt to a hybrid work environment and work independently as well as collaboratively
• Proven experience in a similar role and familiarity with tools like Google Analytics and SEO best practices
• Bachelor's degree in Marketing, Communications, Business, or a related field