Digital Marketing Manager

As an employee at ARASFIRMA, you will be joining one of the leading sandwich puff panel manufacturing companies in India. We are on the lookout for dynamic and enthusiastic individuals to fill this role, and we are keen on nurturing young talents. Our operations are centered around UHF (Ultra High Frequency) branding & promotion. In this role, we expect you to possess good problem-solving skills and be a self-starter with a robust development background. Your responsibilities will include understanding requirements from the business development team and creating online content accordingly. Collaboration with cross-functional teams and vendors, along with excellent coordination skills, will be key aspects of your role. Additionally, you should be adept at multitasking, self-management, and familiar with major social media platforms. Key Responsibilities: - Strategy Development: Devising and implementing comprehensive digital marketing strategies in alignment with overall business objectives. - Campaign Management: Supervising the planning, execution, and optimization of digital marketing campaigns across various channels. - Content Creation and Optimization: Managing the creation of content (website copy, social media posts, etc.) and optimizing it for search engines (SEO). - Performance Analysis: Monitoring and analyzing campaign performance using web analytics tools, identifying areas for improvement, and reporting on key performance indicators (KPIs). - Team Leadership: Leading and mentoring a team of digital marketing professionals, providing guidance and support in their respective areas of expertise. - Budget Management: Efficiently managing the digital marketing budget and ensuring resources are allocated effectively. - Stakeholder Collaboration: Collaborating with other teams (sales, product, etc.) to align marketing efforts with overall business goals. - Staying Updated: Keeping abreast of the latest digital marketing trends and technologies and recommending new tools and strategies. Your responsibilities will involve planning and executing digital marketing campaigns across various platforms, creating engaging content for digital channels, monitoring performance using analytics tools, and staying updated with the latest digital marketing trends and technologies. Qualifications: - Strong knowledge in Photoshop, CorelDraw, and UX & responsive design. - Innovative strategies to promote business brand, product, and services. - Design animations, graphics, and other aspects of the website. - Familiarity with web design trends and best practices. - Time management skills to prioritize tasks and meet deadlines in a fast-paced environment. - Proven experience in digital marketing, focusing on social media, email, and search engine optimization. - Excellent written and verbal communication skills for creating engaging content. - Familiarity with analytics tools like Google Analytics and experience in creating and analyzing reports. - Social Media Marketing - Bachelor's degree in marketing or related field preferred. - Minimum of 7 years" experience in Designer / Digital Marketing. If you are looking to join our team, the corporate office address is No 5/120-1, Tirupur Main Road, Avinashi, Tirupur 641654. Job Types: Full-time, Permanent Benefits: - Cell phone reimbursement - Commuter assistance - Health insurance - Life insurance - Paid sick time - Provident Fund Schedule: - Day shift - Weekend availability Yearly bonus Ability to commute/relocate: - Tiruppur, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred) Education: - Bachelor's (Preferred) Experience: - Digital marketing: 5 years (Preferred) - Total work: 6 years (Preferred) Willingness to travel: - 100% (Preferred) Work Location: In person,