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Description
Job description We are seeking a strategic and results-driven Digital Marketing Manager to lead and execute marketing initiatives targeting the US market. The ideal candidate will have a deep understanding of US consumer behavior, digital advertising platforms, and performance marketing. This role involves planning, executing, and optimizing campaigns across multiple digital channels to drive brand awareness, engagement, and conversions. Responsibilities : ยท Conduct market research and analyze consumer behavior to identify digital marketing opportunities and trends in the US market. ยท Develop and execute data-driven digital campaigns across platforms like Google, Meta, and LinkedIn, ensuring relevance to US audiences. ยท Monitor competitors and leverage strategic insights to maintain a competitive edge in the digital space. ยท Optimize campaign performance through A/B testing, analytics, and continuous improvements to maximize ROI. ยท Manage digital marketing budgets effectively, ensuring alignment with business goals and measurable outcomes. ยท Build and maintain partnerships with US-based agencies, platforms, and influencers to enhance brand visibility and reach. Requirements : ยท Bachelor's degree in Marketing, Business, Communications, or a related field. ยท 4+ years of hands-on digital marketing experience, with a strong focus on the US market. ยท Proven track record of managing large budgets and delivering strong ROI through performance marketing. ยท Proficiency in campaign management across Google Ads, Meta, LinkedIn, and other US platforms. ยท Strong analytical mindset with experience using analytics tools (e.g., Google Analytics, SEMrush, Data Studio). ยท Excellent communication, project management, and collaboration skills. ยท Deep understanding of US market trends, audience preferences, and digital behaviors. Show more Show less
