Digital Marketing Manager

Company Description

AIS Technolabs PVT LTD is an ISO 27001:2013 AND ISO 9001 Certified company and a pioneer in web design and development from India. We have also been voted as one of the Top 10 mobile app development companies in India. We are a leading IT Consulting and web solution provider for custom software, websites, games, custom web applications, enterprise mobility, and mobile apps. And cloud-based application design & development

We are among the fastest-growing web design and development companies in India, with over 3,900 successful projects delivered across the United States, UK, UAE, Canada, and other countries. Over 95% of the client retention rate demonstrates our level of service and client satisfaction.

Role Description

• This is a full-time on-site role for a Digital Marketing Manager located in Ahmedabad.

• Planning, briefing, development & implementation of digital

marketing strategy/campaigns across digital media

• Understanding how to use all research and lead generation

tools available, including Internet sources such as social and

business media

• Developing a digital marketing resource with combined skills

sets across all areas of digital, including SEO, content production,

PPC, retargeting, email marketing, affiliate marketing, online

PR, quality link building, social media advertising, social

media campaigns and conversion optimization

• Analysis and presentation of digital marketing results

• Achieve effective web-based marketing that allows the business

to generate & sell leads

• Deliver campaigns on time and to a high standard

• Improve performance through reporting & analytics

Key Requirements :

The ideal candidate will be educated to degree level and have in the region

of 4 years' experience in a digital marketing environment, especially in a

digital lead generation context. Other key requirements will include:

• End-to-end lead generation, specifically into Organic and SEO

• Team leading experience would be an added advantage

• Clear understanding of Cost per lead (CPL)

• A clear understanding and hands-on experience of digital

marketing channels, techniques & tools, including (but not limited to)

PPC, SEO, Social Media, Email Marketing, Affiliates & Google Analytics

∙ Resource management experience

• Ability to liaise at Board Level with both internal and

external stakeholders

• Understanding of customer segmentation

• Ability to manage multiple projects and deadlines with ease ∙

Experience working with external agencies and managing

the creative process from briefing to implementation ∙

Experience managing websites within WordPress with a

• knowledge of HTML