Digital Marketing Manager

Job Title: Digital Marketing Manager

Department:

Job Summary:

The Digital Marketing Manager will be responsible for planning, executing, and managing the company’s digital marketing strategies to drive online presence, brand awareness, lead generation, and customer engagement. The role requires expertise in social media, content marketing, SEO/SEM, email marketing, and analytics to optimize campaigns and achieve business goals.

Key Responsibilities:

• Develop and implement

  digital marketing strategies

  aligned with business objectives.
• Manage and optimize campaigns across

  social media platforms, Google Ads, email marketing, and website

  .
• Plan and execute

  SEO/SEM strategies

  to improve organic search rankings and website traffic.
• Oversee the creation of

  digital content

  including graphics, videos, blogs, and promotional materials.
• Monitor and analyze

  campaign performance metrics

  , preparing reports with actionable insights.
• Collaborate with internal teams and external agencies for marketing campaigns, creative content, and branding initiatives.
• Manage and grow the company’s

  social media presence

  , including engagement and follower growth.
• Drive

  lead generation campaigns

  and monitor conversion rates for website and digital channels.
• Stay updated on

  digital marketing trends, tools, and best practices

  to enhance marketing effectiveness.
• Manage the

  digital marketing budget

  , ensuring cost-effective use of resources.

Qualifications & Experience:

• Bachelor’s degree in

  Marketing, Business Administration, or a related field

  .
• Minimum

  3–6 years of experience

  in digital marketing, preferably in

  real estate, construction, or service-based industries

  .
• Proven experience managing

  SEO, SEM, PPC, social media, and content marketing campaigns

  .
• Strong knowledge of

  Google Analytics, Google Ads, social media management tools, and email marketing platforms

  .
• Excellent analytical, problem-solving, and decision-making skills.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple campaigns and deadlines.

Core Competencies:

• Digital strategy and campaign planning.
• Data-driven marketing and analytics.
• Creativity and content development.
• Project management and cross-team coordination.
• Result-oriented and target-driven mindset.

Benefits:

• Competitive salary and performance-based incentives.
• Opportunity to lead and innovate digital marketing campaigns.
• Exposure to a dynamic and growing organization.
• Career growth and skill development opportunities in marketing leadership.

Location: Chennai

Work Type: Full-time