Digital Marketing Manager

Job Description

Role & Responsibilities As a Digital Marketing Manager, you will play a pivotal role in developing and executing digital marketing strategies to enhance the online presence and achieve business objectives. You will be responsible for managing a team and implementing various digital marketing initiatives to drive traffic, engagement, and conversions across digital channels. Key Responsibilities: Strategy Development: Develop and execute comprehensive digital marketing strategies aligned with overall business goals. Conduct market research and competitor analysis to identify trends and opportunities. Set clear objectives, KPIs, and targets to measure the effectiveness of campaigns. marketing strategy. Content Marketing: Oversee the creation and distribution of high-quality, engaging content for various digital channels, such as blogs, social media, and email marketing. Ensure content is optimized for SEO and audience relevance. Social Media Management: Develop and manage social media marketing campaigns across platforms. Monitor social media trends, engage with the audience, and foster community growth. Paid Advertising: Plan and execute online advertising campaigns, including pay-per-click (PPC), display, and social media ads. Optimize ad spend, targeting, and creatives to maximize ROI. SEO and SEM: Implement and oversee search engine optimization (SEO) strategies to improve organic search rankings. Manage search engine marketing (SEM) campaigns to increase visibility and drive traffic. Email Marketing: Create and manage email marketing campaigns, including segmentation, automation, and performance tracking. Maintain a healthy email subscriber list and ensure compliance with email marketing regulations. Analytics and Reporting: Monitor and analyze key performance indicators (KPIs) using tools like Google Analytics. Generate reports on campaign performance and provide insights for continuous improvement. Website Management: Collaborate with web developers to ensure the website is user-friendly and optimized for conversions. Implement A/B testing and landing page optimization strategies. Budget Management: Develop and manage the digital marketing budget, allocating resources effectively for maximum impact. Monitor expenses and ROI, adjusting strategies as needed. Stay Updated: Keep up-to-date with industry trends, best practices, and emerging digital marketing technologies. Make recommendations for adopting new tools or strategies to improve results. Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹45,000.00 per month Schedule: Day shift Morning shift Work Location: In person