Digital Marketing Manager

Job Title: Performance Marketing Manager

Location: Andheri, Mumbai - 400093

Experience: 2+ years

Company: ABC Designs

Job Type: Full-time

Work Mode : In person

CTC: ₹350,000.00 - ₹500,000.00 per year (Depends on interview & experience)

Joining: Immediate joinee preferred

Job Overview:

Performance Marketing Executive with 2+ years of experience

The ideal candidate should also have strong working knowledge of Google Tag Manager (GTM) for accurate tracking and measurement of digital performance.

Key Responsibilities:

Search Engine Marketing (SEM) & Paid Ads

• Plan, execute, and optimize PPC campaigns across Google Ads and Meta Ads (Facebook & Instagram).
• Implement and manage Meta Pixel tracking across websites for conversion tracking, remarketing, and funnel performance insights
• Conduct keyword research, ad group segmentation, bid strategies, and A/B testing.
• Manage campaign budgets and ROAS, with strong attention to cost optimization and audience targeting.
• Track conversion metrics and use attribution tools for funnel optimization.
• Hands-on experience in running and optimizing Meta Ads, Google Ads & LinkedIn Ads campaigns as part of integrated digital marketing efforts.

Analytics & Reporting:

• Monitor performance using Google Analytics 4, Google Tag Manager.
• Prepare insightful monthly/weekly reports on campaign KPIs.
• Suggest actionable insights for continuous improvement of strategies.
• Configure and troubleshoot Meta Pixel and Google Tag Manager for accurate tracking of ad events and user behavior

Must-Have Skills:

· 2+ years of hands-on experience in Google Ads and Meta Ads campaign management

· Solid understanding of performance KPIs like ROAS, CPL, CAC, CTR, and conversion rate

· Proficient in Google Tag Manager (GTM), Google Analytics (GA4), and Google Ads

· Experience in event-based tracking and troubleshooting tag firing issues

· Working knowledge of Meta Pixel, LinkedIn Insight Tag, and remarketing strategy

· Strong Excel/Google Sheets skills for data analysis and reporting

· Google Ads and/or Meta Blueprint certifications preferred

What We Offer:

Opportunity to work with creative minds in a fast-growing digital environment

Performance-based growth opportunities.

Work-life balance

Exposure to real client campaigns and diverse industry portfolios.

A chance to contribute ideas, campaigns, and strategies from day one.

How to Apply:

portfolio with 1-2 campaigns

Email - operations@abcdesigns.in

Subject: Application for Performance Marketing Executive - [Your Name]