Digital Marketing Lead

Job Title: Digital Marketing Lead

1. Strategy & Planning

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Define and manage budgets, timelines, and KPIs for all digital campaigns.

2. Content Development & Oversight

• Create and refine written content for various digital platforms when necessary.
• Provide guidance, feedback, and editorial direction to content writers and copywriters.
• Ensure content is on-brand, SEO-friendly, and resonates with target audiences.

3. Campaign Management

• Oversee the planning, creation, and optimization of marketing campaigns across channels (e.g., SEO, SEM, social media, email marketing).
• Drive traffic and conversions through targeted campaigns, A/B testing, and continuous optimization.

4. Team Leadership

• Lead, mentor, and manage a team of digital marketing specialists and content writers.
• Foster a collaborative environment that supports learning and professional development.

5. Performance Analysis & Reporting

• Track and analyze campaign performance metrics, providing actionable insights to stakeholders.
• Use data to refine strategies, adjust budget allocations, and identify new growth opportunities.

6. Technology & Tools

• Stay updated on the latest digital marketing trends, tools, and platforms.
• Recommend and implement new marketing technologies that enhance efficiency and effectiveness.

7. Brand Management

• Ensure brand consistency across all digital touchpoints.
• Identify opportunities to elevate the brand and engage with online communities.

Qualifications

• Education:

  Bachelor's degree in marketing, Business, Communications, or a related field (master's degree or relevant certifications a plus).

• Experience:

• 5+ years of experience in digital marketing, with at least 2 years in a leadership or managerial role.
• Demonstrated track record of developing and managing content strategies.

• Technical Skills:

• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo).
• Hands-on experience with Google Analytics, Google Ads, and social media advertising tools.
• Strong understanding of SEO best practices and analytics.
• Proven ability to drive successful multi-channel marketing campaigns.

• Content & Writing Skills:

• Excellent written communication and editorial skills.
• Ability to craft compelling, on-brand content and oversee a team of content creators.

• Soft Skills:

• Excellent leadership, communication, and interpersonal skills.
• Strategic thinker with the ability to balance creativity and data-driven decision-making.
• Strong organizational skills with the ability to handle multiple projects simultaneously.

How to Apply: