. Digital Marketing Lead Generation Specialist

Job Description

Job Summary: We are looking for a goal-oriented and proactive Digital Marketing Lead Generation Specialist to identify and generate qualified leads for our sales team. You will be responsible for executing outbound and inbound lead generation strategies for services including Google Ads , PPC , social media marketing , and branding . This role plays a key part in fueling our sales pipeline and supporting business growth. Key Responsibilities: Generate qualified B2B leads through outbound calls, email campaigns, LinkedIn outreach, and online research. Follow up on inbound leads from marketing campaigns and digital channels. Conduct initial discovery calls to understand client needs and determine fit. Schedule meetings and demos for the sales team with high-quality prospects. Maintain accurate lead and activity records in the CRM system. Collaborate with the marketing team to optimize lead generation campaigns. Track, analyze, and report lead generation performance metrics. Stay up to date with industry trends, digital marketing tools, and competitor activity. Required Skills & Qualifications: 1–3 years of experience in lead generation, telemarketing, inside sales, or similar role Strong understanding of digital marketing services such as Google Ads , PPC , and social media marketing Excellent communication and interpersonal skills Experience with CRM tools (e.g., HubSpot, Salesforce, Zoho) Highly organized, self-motivated, and goal-driven Ability to generate and nurture leads independently and work collaboratively with teams Benefits: Competitive salary with incentives for lead conversions Paid time off and company-recognized holidays Professional development and growth opportunities Training in digital marketing tools and services Positive, team-focused work environment Job Types: Full-time, Permanent Pay: From ₹180,000.00 per year Benefits: Leave encashment Paid sick time Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Language: English (Preferred) Work Location: In person