Digital Marketing- Lead Generation Executive

4 years

0 Lacs

Posted:3 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

🔥

Role Overview

Digital Marketing Lead Generation Executive

🎯

Key Responsibilities

  • Run

    lead generation campaigns

    on Meta Ads, Google Ads, and LinkedIn Ads.
  • Conduct

    research to identify potential clients

    across target industries.
  • Execute

    email, WhatsApp, and LinkedIn outreach

    campaigns.
  • Build and manage lead funnels (TOF–MOF–BOF).
  • Optimize landing pages to improve conversion rates.
  • Track, analyze, and report campaign performance and lead quality.
  • Work with CRM tools (Zoho, HubSpot, Salesforce) to manage and nurture leads.
  • Collaborate with the sales team for smooth lead handover and follow-ups.
  • Achieve weekly and monthly

    lead targets

    .
🧠

Required Skills & Qualifications

  • 1–4 years of experience in

    digital marketing or lead generation

    .
  • Hands-on experience with

    Meta Ads or Google Ads

    .
  • Strong understanding of

    sales funnels and performance metrics

    .
  • Good communication & analytical skills.
  • Knowledge of CRM tools (Zoho, HubSpot, Salesforce).
  • Experience with

    email marketing tools

    (Mailchimp, SendGrid, Apollo, Lemlist) is a plus.
  • Ability to meet deadlines and work in a target-driven environment.

Preferred Skills

  • Experience in running lead-gen campaigns in

    Real Estate, EdTech, B2B, SaaS, Healthcare

    , etc.
  • Knowledge of landing page builders (WordPress, Webflow, Unbounce).
  • Basic understanding of GA4, Tag Manager & Looker Studio.
🎁

What We Offer

  • Competitive salary + incentives
  • Opportunity to work on high-growth digital campaigns
  • Skill development & training support
  • Collaborative and fast-growing team


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