Digital Marketing Intern

About the Role

You’ll support day-to-day execution across paid ads, social media, content, SEO, email/CRM, and analytics. Ideal for someone who’s hands-on, creative, and eager to learn by shipping real campaigns.

Key Responsibilities

• Social Media: Plan weekly calendars, draft captions, schedule posts, and engage in DMs/comments across IG, FB, LinkedIn, YouTube Shorts/Reels.
• Performance Marketing: Assist in setting up & optimizing Facebook/Instagram/Google Ads—audiences, creatives, A/B tests, budgets, and basic reporting.
• Content & Creatives: Coordinate shoots, edit short videos/reels, basic design using Canva/Figma; repurpose content for platforms.
• Website & SEO: Publish blogs/landing pages (WordPress/Shopify), on-page SEO (titles, meta, interlinks), and basic keyword research.
• Email/CRM: Build simple flows and newsletters (Klaviyo/Mailchimp/HubSpot), manage lists/segments, UTM tagging.
• Analytics & Reporting: Track KPIs in GA4/Ads Manager, prepare weekly dashboards, highlight insights & next steps.
• Community & Partnerships: Reach out to micro-influencers/affiliates, coordinate barter/collabs, collect UGC & testimonials.
• Ops Support: Maintain asset libraries, competitor tracking, and campaign calendars.

Must-Have Skills

• Strong written English; clear, error-free copy.
• Basic design/video editing (Canva/CapCut/Adobe Express).
• Familiarity with Meta Ads or Google Ads (coursework or projects count).
• Comfort with spreadsheets (Google Sheets), GA4 basics, and UTM links.
• Proactive, organized, and deadline-driven.

Nice-to-Have

• SEO tools exposure (Search Console, Ahrefs/SEMrush basics).
• Email tools (Mailchimp/Klaviyo/HubSpot).
• Shopify/WordPress hands-on.
• Basic HTML/CSS is a plus.

Tools You’ll Use

Meta Ads Manager, Google Ads, GA4, Google Tag Manager (basic), Sheets/Slides, Canva/Figma, CapCut/Adobe Express, [your CRM], [your CMS].

Learning Outcomes

• Run end-to-end social & ad campaigns.
• Build dashboards and read performance data.
• Execute SEO and email basics that move real metrics.
• Create portfolio-worthy work (case studies, reels, landing pages).

KPIs You’ll Track

• Weekly reach/impressions, follower & subscriber growth.
• CTR, cost per result (CPL/CPA), ROAS (if applicable).
• Website sessions, bounce rate, time on page.
• Lead volume & quality, email open/click rates.
• Content output: posts/reels/blogs shipped per week.

Eligibility

• Students/recent grads in Marketing/Communications/Design—or strong self-learners with projects
• Portfolio or 2–3 sample works (reels, posts, ad mockups, blog).

Job Type: Internship
Contract length: 4 months

Pay: From ₹2,000.00 per month

Benefits:

• Flexible schedule

Work Location: In person