Digital Marketing Intern

Job Summary
We are seeking a dynamic and results-driven Digital Marketing Executive to manage and grow our presence on WhatsApp and LinkedIn. This role will be crucial in building and engaging our professional community, generating leads, and driving brand awareness across these key platforms. The ideal candidate will be a creative content creator, community manager, and data-driven analyst.

Key Responsibilities

• Platform Strategy: Develop and execute comprehensive marketing strategies specifically for the WhatsApp channel and LinkedIn page to align with business objectives.
• Content Creation: Create and curate engaging, high-quality content (text, images, video) tailored to the audience and best practices of each platform.
• Community Management: Foster an active and engaged community by monitoring discussions, responding to inquiries and feedback promptly, and managing online reputation.
• Campaign Management: Plan and implement targeted marketing campaigns, including broadcast messages on WhatsApp and paid ad campaigns on LinkedIn, to generate leads and drive conversions.
• Analytics & Reporting: Track, analyze, and report on key performance metrics (KPIs), such as engagement rates, reach, website traffic, and conversion rates, using tools like Google Analytics and LinkedIn analytics.
• Market Research: Stay up-to-date with the latest trends and best practices in social media and messaging app marketing, as well as competitor activity, to inform strategies.
• Collaboration: Work closely with cross-functional teams, including sales, design, and content creators, to ensure cohesive messaging and integrated campaigns.

Required Skills and Qualifications

• Education: A Bachelor's degree in Marketing, Communications, or a related field.
• Experience: Proven working experience in digital marketing, with hands-on experience managing social media campaigns.
• Platform Expertise: Strong understanding and practical experience with the WhatsApp Business API and LinkedIn social media/advertising platforms.
• Content Skills: Excellent copywriting, writing, and editing skills with the ability to create persuasive and engaging content.
• Analytical Skills: Strong analytical mindset with proficiency in using web analytics tools (e.g., Google Analytics) to interpret data and make data-driven decisions.
• Communication: Excellent verbal and written communication skills and strong interpersonal abilities.
• Soft Skills: Highly organized, detail-oriented, a self-starter, and able to manage multiple projects simultaneously in a fast-paced environment.

Job Type: Full-time

Pay: ₹10,000.00 - ₹25,000.00 per month

Work Location: In person