1 - 3 years
0 Lacs
Posted:3 weeks ago|
Platform:
On-site
Full Time
International Youth Club is an award-winning adventure travel company, offering unique experiences like Ladakh, Spiti, Chadar Trek, Kerala, Kashmir, Tawang, Meghalaya and many other tours. With a strong focus on sustainable tourism and community involvement, we aim to bring explorers, adventurers, and enthusiasts together on one platform.
We are looking for a Digital Marketing Executive who will be responsible for planning, creating, and executing digital marketing strategies to promote our travel packages, increase brand awareness, and generate quality leads.
o Create engaging content (posts, reels, stories, carousels) for Instagram, Facebook, and WhatsApp.
o Plan monthly content calendars and campaigns for travel destinations.
o Run interactive polls, contests, and engagement activities.
o Plan and execute Meta (Facebook/Instagram) Ads and Google Ads campaigns.
o Optimize ads for lead generation and conversions.
o Monitor ad budgets, CTR, CPL, and ROI.
o Write SEO-friendly blogs, itineraries, and landing pages.
o Research and use focus keywords & secondary keywords.
o Optimize website content for better Google ranking.
o Provide daily creatives to the sales team for WhatsApp promotions
o Create branded marketing material for B2B partners.
o Draft promotional emails, and community engagement posts.
o Track campaign performance and prepare weekly/monthly reports.
o Analyze traffic, engagement, and conversion data to improve strategies.
•1–3 years of experience in Digital Marketing (preferably in Travel/Tourism).
•Strong knowledge of Social Media, SEO, Google Ads, and Meta Ads.
•Ability to write attractive and SEO-optimized content.
•Creative mindset with design sense (basic Canva).
•Strong communication and coordination skills.
•Opportunity to work with an award-winning adventure travel brand.
•Exposure to both B2B and B2C marketing strategies.
•Creative freedom to execute innovative campaigns.
•Supportive work
International Youth Club
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