Digital Marketing Executive

Job Description – Digital Marketing Executive Position: Digital Marketing Executive Department: Marketing Location: Sector-44, Gurugram, Haryana Reports To: Marketing Manager / Head of Marketing Job Summary: We are seeking a creative and results-driven Digital Marketing Executive to develop, implement, and manage online marketing campaigns. The role involves enhancing brand awareness, driving traffic to websites, generating quality leads, and improving overall digital presence across multiple platforms. Key Responsibilities: Plan, execute, and optimize digital marketing campaigns (SEO, SEM, PPC, Email, Social Media, Content, and Display Advertising). Manage the company’s social media presence (Facebook, Instagram, LinkedIn, YouTube, Twitter, etc.) and grow engagement. Conduct keyword research and implement SEO strategies to improve website ranking. Run and optimize paid ad campaigns (Google Ads, Facebook Ads, LinkedIn Ads). Monitor campaign performance using analytics tools (Google Analytics, Search Console, etc.) and prepare regular reports. Collaborate with the content and design team to create engaging marketing materials. Stay updated with the latest digital marketing trends, tools, and best practices. Generate and manage leads through digital platforms and ensure high conversion rates. Coordinate with internal teams and external vendors to achieve marketing goals. Required Skills & Qualifications: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. 1–3 years of proven experience in digital marketing or a similar role. Strong knowledge of SEO, SEM, Google Analytics, and digital marketing channels. Hands-on experience with social media management and paid advertising campaigns. Basic knowledge of graphic design (Canva/Photoshop) is a plus. Excellent communication, analytical, and multitasking skills. Ability to work independently as well as part of a team. Key Competencies: Creativity and innovation Data-driven decision-making Strong organizational and project management skills Ability to work under tight deadlines Passion for digital trends and new technologies