Digital Marketing Executive

Summary

The Digital Marketing Executive is the key person in charge of executing the company’s digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimisation process. It is therefore essential that he/she has hands-on experience using various digital marketing platforms.

The Digital Marketing Executive works closely with the internal marketing team and/or digital agencies to achieve specific company objectives set by the Head of Marketing such as; increasing digital sales, lead generation, brand engagement, and conversions. If you’re looking to embark on a digital marketing career and want to find out what it entails, please join with us.

Roles and Responsibilities

• Developing and implementing digital marketing strategies that align with overall business goals and objectives.
• Managing and optimizing all digital marketing channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and content marketing.
• Conducting research and analysing data to identify trends, insights, and opportunities for improvement.
• Creating and managing digital marketing budgets, tracking ROI and KPIs, and presenting performance reports to senior management.
• Staying up-to-date with the latest digital marketing trends and best practices, and integrating them into the company's marketing strategies.
• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media platforms.
• Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness.
• Be actively involved in SEO efforts (keyword, image optimization, etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Provide creative ideas for content marketing and update the website.
• Collaborate with designers to improve user experience.
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date.
• Conducting competitor analysis and market research to identify areas of opportunity and potential threats to the business.
• Skills and experience in creative content writing.
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.

Preferred Skills

• Excellent understanding of digital marketing concepts and best practices
• Working knowledge of ad serving tools 
• Perfect knowledge of web analytics tools 
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills