Digital Marketing Executive

Role Overview:

We are seeking a dynamic and detail-oriented Digital Marketing Associate. The ideal candidate will play a key role in boosting brand presence, improving campaign performance, and ensuring content excellence across platforms.

Key Responsibilities:

Content & Social Media:

· Write engaging and grammatically accurate copy for Instagram/Facebook creatives, website pages, and emailers

· Create captions and content for reels, stories, and short-form videos

· Coordinate with centre managers and doctors to develop informative content (video scripts, health tips, etc.)

· Proofread and ensure copy consistency across all communication touchpoints

· Maintain Excel trackers for daily tasks and creative progress

· Engage in influencer discovery, shortlisting, and initial outreach for collaborations

SEO & Website Optimization:

· Conduct keyword research to guide website content and landing page optimization

· Write SEO-friendly content to improve search visibility and organic traffic

· Identify content gaps and provide recommendations for blog/article creation

Digital Campaign Support:

· Assist in daily performance tracking of Google Ads and Meta Ads

· Help with campaign inputs such as landing page copy, ad text variations, and retargeting segments

Key Skills Required:

· Excellent English writing and editing skills

· Proficiency in SEO tools like Google Keyword Planner, SEMrush.

· Familiarity with Google Ads, Meta Ads, GA4, and Google Tag Manager

· Strong coordination and follow-up skills

· Proficient in Excel, Google Sheets, and report building

Job location : New Town , Kolkata.

Compensation : 20k-30k / month based on experience.