Digital Marketing Executive

Job Title: Digital Marketing ExecutiveExperience Required: 2 YearsLocation: HyderabadAbout the RoleWe are looking for a dynamic and data-driven Digital Marketing Executive with 2 years ofhands-on experience in performance marketing, SEO, and digital growth strategies. If youthrive in a fast-paced environment, have a knack for optimizing campaigns, and arepassionate about driving measurable results, we’d love to meet you.Key Responsibilities Plan, execute, and optimize performance marketing campaigns on LinkedIn, Google,and Referral platforms with a clear focus on ROI and lead generation. Manage A/B testing, keyword strategies, audience targeting, and retargeting to drivelead and demand generation. Drive SEO efforts across on-page, off-page, and technical areas; optimize SEO-ledcontent for organic growth. Support website revamps and execute CRO strategies using tools like GoogleAnalytics, Hotjar, etc. Leverage marketing tools including CRM, analytics, and automation platforms toenhance campaign performance. Write compelling short-form content including ad copies, landing page messaging,social media posts, and email subject lines. Collaborate cross-functionally across product, inside sales, presales, and sales, anddrive continuous improvement.Requirements 2 years of hands-on experience in digital marketing with proven campaignperformance metrics. Strong understanding of B2B marketing, particularly in SaaS. Proficiency in LinkedIn Ads, Google Ads, SEO tools (e.g., SEMrush, Ahrefs), GoogleAnalytics, heatmap tools, CRM systems, and conversion optimization tools. Working knowledge of website CMS platforms (e.g., WordPress, Webflow). Good grasp of digital content formats, messaging, and audience targeting. Strong communication skills, both verbal and written.