Digital Marketing Executive

Company Description

SK Design Studio is a premier interior design firm recognized for delivering innovative and personalized solutions in residential and commercial design. With over 140 successful projects and a reputation for excellence, we are committed to creating inspiring spaces that meet client needs and reflect their unique style.

Role Description

We are seeking an experienced and highly responsive Digital Marketing Associate. You will be responsible for driving SK Design Studio’s day to day activities including but not limited to managing online presence, brand visibility, and customer engagement. You will work closely with the leadership team, Sales and Presales Teams to craft and execute digital strategies that align with our branding goals and drive measurable business outcomes.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 8 to 10 years of experience in digital marketing or a similar role.
• Proficiency in digital marketing strategies and tools such as Google Analytics, Google Ads, Facebook Ads Manager, Instagram, Yotube and Canva.
• Excellent communication and collaboration skills along with an excellent creative flair
• Strong analytical abilities to assess marketing campaigns
• Ability to create engaging content for various digital platforms
• Experience in the interior design or architectural industry is a plus.

Responsibilities

• Day to day Content Creation & Management:

• Plan, create, and manage engaging content for social media platforms, including Instagram, Facebook, LinkedIn, and YouTube.
• Develop blog posts, newsletters, and case studies showcasing our projects.

• SEO & Website Management:

• Optimize the company website for search engines to improve organic traffic.
• Ensure timely updates of project portfolios and services on the website.

• Social Media Campaigns:

• Design and execute paid ad campaigns on Google, Facebook, and Instagram.
• Analyze campaign performance and suggest optimization strategies.

• Analytics & Reporting:

• Monitor website and social media analytics to measure effectiveness.
• Prepare monthly performance reports and actionable insights.

• Lead Generation:

• Implement strategies to generate leads through digital channels.
• Collaborate with the sales team to nurture leads and convert them into clients.

• Brand Collaboration:

• Collaborate with influencers, bloggers, and relevant communities to amplify our brand.
• Identify partnership opportunities to enhance our digital presence.