Digital Marketing Executive

Company Description

Rupenet Payments is a leader in payments technology and financial transaction processing, offering innovative, secure, and scalable solutions across Payments, Lending, and Banking technology. Established in 2018 and headquartered in Chennai, India, Rupenet has a global presence in regions like Africa, Australia, Europe, and more. Trusted by over 50,000 merchants and major financial institutions, the company is dedicated to driving financial inclusion and digital innovation. With a focus on open banking platforms and advanced API infrastructure, Rupenet bridges the gap between traditional finance and modern digital ecosystems. Guided by core values of innovation, integrity, and impact, Rupenet empowers its partners and stakeholders to redefine how money moves.

Role Description

This is a full-time, on-site role based in the Greater Chennai Area for a Digital Marketing Executive. The Experience level is around 2 to 3 Years. The role involves planning and executing digital marketing strategies, managing social media campaigns, analyzing web traffic and performance, creating engaging content, and ensuring effective communication with key audiences. The candidate will also be responsible for leveraging web analytics to optimize marketing initiatives and contributing to brand growth and visibility.

Qualifications

• Mandatory : Lead Generation
• Proficiency in Social Media Marketing, understanding of platforms, and ability to design and implement effective social strategies.
• Web Content Writing skills to create compelling and targeted digital content.
• Competency in Web Analytics for tracking and optimizing marketing performance based on data-driven insights.
• A solid understanding of digital marketing tools, SEO, and analytics platforms is preferred.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Strong problem-solving skills and the ability to work collaboratively in a fast-paced environment.
• Proven expertise in Marketing and Communication skills to plan and execute impactful campaigns.