Digital Marketing Executive

Job Summary: We are seeking a creative and results-driven Digital Marketing Executive to manage and grow our online presence. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing strategies across various channels to drive traffic, engagement, and leads. Key Responsibilities: Develop, implement, and manage digital marketing campaigns across platforms (Google, Facebook, Instagram, etc.). Optimize content for SEO and manage website traffic using tools like Google Analytics and Search Console. Manage social media accounts and create engaging content to increase brand awareness. Monitor and analyze performance of marketing campaigns and adjust strategies as needed. Run and optimize paid ads (PPC, display ads, social media ads). Handle email marketing campaigns, newsletters, and marketing automation. Coordinate with designers and content creators to ensure brand consistency. Stay up to date with digital marketing trends, tools, and best practices. Requirements: Bachelor's degree in Marketing, Digital Media, or a related field. Proven experience in digital marketing (minimum 1–2 years preferred). Knowledge of SEO, SEM, social media marketing, and content creation. Experience with tools like Google Ads, Meta Business Suite, Canva, Mailchimp, etc. Strong analytical skills and understanding of KPIs. Excellent communication and organizational skills. Preferred Skills: Basic graphic design (using Canva or Photoshop). Knowledge of WordPress or website CMS. Video editing skills (optional but a plus).