Digital Marketing Executive

Job Description

Key Responsibilities: Create and manage SEO-optimized content (blogs, website, emails, landing pages) and collaborate with teams to produce engaging media like videos and infographics to drive leads. Perform SEO through keyword research, competitor analysis, on-page optimization, and backlink management. Execute SEM by managing Google Ads, optimizing ads and landing pages, and tracking key performance metrics like clicks, CPL, and ROI. Drive email marketing by creating targeted campaigns, segmenting users, personalizing content, and tracking engagement metrics. Manage social media marketing by handling LinkedIn, Twitter/X, Facebook, YouTube and Instagram, creating engaging content, and running paid Meta campaigns. Track and analyze campaign performance using Google Analytics and Tag Manager, report monthly on key metrics, and apply insights to optimize future campaigns. What We Need 1–3 years of digital marketing experience (software/SaaS is a plus). Experienced in content writing and strategy, SEO tools, Google and Meta Ads, email platforms, social media tools, and Google Analytics with Tag Manager. Strong understanding of digital funnels and customer journeys. Excellent written and verbal communication. Comfortable using website tools like WordPress. Job Type: Full-time Pay: ₹200,000.00 - ₹300,000.00 per year Schedule: Day shift Work Location: In person