Digital Marketing Executive in Ahmedabad

Key Responsibilities

• Working on 3 project names: Global Survey, Advisory Way, and Go Web Survey
• Campaign management:
• Plan, execute, and optimize digital marketing campaigns across channels
  

• Monitor campaign performance, analyze metrics, and adjust strategies
  

• Content creation and strategy:
• Develop compelling content for websites, blogs, social media, articles, case studies, email marketing, market trends, etc.
• Craft content calendars aligned with business goals and audience preferences. (social media calendar)
• SEO and SEM:
• Optimize SEO best practices to improve organic search rankings.
• Manage paid search campaigns (Google Ads, Meta Ads) to drive traffic
  

• Social media management:
• Curate and schedule social media posts across platforms (LinkedIn, Twitter, Instagram, Facebook, etc.).
• Engage with followers, respond to comments, and foster community interaction. (Messenger, Inbox, Email Marketing)
• Paid advertising (PPC & display Ads):
• Manage Google Ads, Facebook Ads, and other paid media campaigns.
• Optimize ad performance through A/B testing, targeting, and budget allocation.
• Track ROI and conversion rates for all paid campaigns.
• Analytics and reporting:
• Track key performance indicators (KPIs) such as website traffic, conversion rates, and ROI. (Google Analytics, Google Search Console)
• Generate regular reports to assess campaign effectiveness and recommend improvements. (Social Media calendar)
• Email marketing:
• Design and execute email campaigns (newsletters, product updates, promotions).
• Segment email lists for targeted messaging.
• Collaboration and cross-functional support:
• Work closely with design, content on Canva to align marketing efforts.
• Provide input for website enhancements and user experience improvements.