Digital Marketing Executive

As a Digital Marketing Manager at I Cap Financial Services, you will be responsible for planning, executing, and optimizing Google Ads and Meta Ads campaigns to drive performance marketing strategies for finance and lifestyle brands. You will track and analyze KPIs and user engagement metrics to ensure campaign success. Your role will also involve designing and implementing social media strategies to increase brand awareness and engagement. You will oversee daily content creation, scheduling, and audience interaction on various social media platforms. Additionally, you will coordinate with design and content teams to create visually appealing, brand-aligned campaigns. In terms of website and Shopify management, you will oversee Shopify operations including product uploads, collections, and customer experience optimization. You will collaborate with developers for website updates, SEO optimization, and performance monitoring to enhance user experience and lead generation. As part of app management and product integration, you will manage updates and UI/UX for the company's mobile applications. You will work closely with product and tech teams to implement features aligned with marketing campaigns. In terms of revenue and growth strategy, you will plan and execute campaigns to generate leads, increase conversions, and drive revenue across financial services and e-commerce verticals. By analyzing customer data, trends, and market competition, you will suggest growth strategies and scale profitable channels. Your role will also involve collaborating with sales, design, tech, and senior management teams to align marketing goals with business objectives. About the Company: I Cap Financial Services is a group of passionate and experienced traders who established the firm in 2014 with 15 years of experience in the stock market. As a one-stop shop for all investment avenues, the company provides solutions and guidance for selecting the right investment opportunities.,