Marketing Manager- ads specialist

About Us:

Marketing Manager

Key Responsibilities:1. Digital & Performance Marketing

• Plan, execute, and optimize

  Google Ads

  and

  Meta Ads (Facebook & Instagram)

  campaigns.
• Monitor ROI-driven performance marketing strategies for both finance and lifestyle brands.
• Track and analyze KPIs and user engagement metrics.

2. Social Media Management

• Design and implement social media strategies to increase brand awareness and engagement.
• Oversee daily content creation (reels, posts, stories), scheduling, and audience interaction.
• Coordinate with design/content teams for visually appealing, brand-aligned campaigns.

3. Website & Shopify Management

• Oversee

  Shopify

  operations including product uploads, collections, conversion optimization, and customer experience.
• Collaborate with developers for regular website updates, SEO, and performance monitoring.
• Optimize the company websites for user experience and lead generation.

4. App Management & Product Integration

• Manage and coordinate updates and UI/UX for the company’s

  mobile applications

  .
• Collaborate with product and tech teams to implement features aligned with marketing campaigns.

5. Revenue & Growth Strategy

• Plan and execute campaigns to

  generate leads, increase conversions, and drive revenue

  across financial services and e-commerce verticals.
• Analyze customer data, trends, and market competition to suggest growth strategies.
• Identify and scale channels that deliver profitable growth (organic, paid, partnerships, email, etc.).

6. Team Coordination & Reporting

• Collaborate with sales, design, tech, and senior management to align marketing goals with business objectives.
• Regularly report performance metrics, campaign results, and marketing ROI to leadership.

Requirements:

• Proven 4+ years of experience in full-stack digital marketing.
• In-depth knowledge of

  Google Ads, Meta Ads, SEO, SEM, email marketing, affiliate marketing

  , and

  performance analytics

  .
• Proficiency in

  Shopify, website platforms (WordPress or custom CMS), and app management tools

  .
• Strong understanding of UI/UX principles and user journeys for both finance and fashion domains.
• Excellent grasp of social media trends and platform algorithms.
• Strong analytical skills and ROI orientation.
• Leadership and team collaboration experience.
• Degree in Marketing, Business, Digital Media, or a related field preferred.