Digital marketing executive

Job Title: Digital Marketing Executive

Location: Chennai

Job Type: Full-time

About the Role:

We are looking for a creative, data-driven, and proactive Digital Marketing Executive to manage and grow our online presence. The ideal candidate will handle social media marketing, digital campaigns, SEO/SEM strategies, and content planning to increase brand visibility and engagement.

Key Responsibilities:

• Plan and execute digital marketing campaigns across Google, Meta (Facebook/Instagram), and other platforms.
• Manage and grow social media accounts with creative and engaging content.
• Collaborate with the design and content teams to create visually appealing creatives and posts.
• Implement SEO and SEM strategies to drive organic and paid traffic.
• Manage Google Ads, Meta Ads, and analyze campaign performance reports.
• Handle email marketing, influencer collaborations, and digital promotions.
• Stay updated with industry trends, algorithms, and best practices in digital marketing.
• Track and report performance metrics, suggesting improvements for ROI optimization.

Requirements:

• Bachelor’s degree in Marketing, Visual Communication, Media Studies, or related field.
• 1–3 years of experience in Digital Marketing / Social Media Management (Freshers with good skills can also apply).
• Strong knowledge of Google Ads, Meta Business Suite, SEO, and Analytics tools.
• Creative mindset with good communication and coordination skills.
• Basic understanding of Canva, Photoshop, or video editing tools is a plus.

Preferred Skills:

• Content strategy & calendar planning
• Campaign performance reporting
• Copywriting for social media and ads
• Influencer coordination & brand partnerships

Compensation:

• Based on experience and skill level

Job Type: Full-time

Work Location: In person