Digital Marketing Executive

The ideal candidate will oversee the online marketing strategy for the organization by planning & executing Digital Marketing Campaigns. This candidate will launch advertisements and create content to increase brand awareness and help in lead generation. Monitor and elevate the Company's social media presence.

Responsibilities

Content Creation:

Develop engaging content for websites, blogs, social media, and advertisements.

Create high-quality content for blog websites, YouTube videos, and certificate ads.

Social Media Management:

Plan and execute social media strategies.

Create content and schedule posts.

Engage with followers and analyze performance metrics.

Search Engine Optimization (SEO):

Optimize website content and structure for organic search rankings.

Conduct keyword research for blogs and websites.

Paid Advertising:

Manage PPC campaigns on Google Ads and social media.

Create, optimize, and track Google Ads campaigns.

Analytics and Reporting:

Monitor and analyze digital marketing metrics using tools like Google Analytics.

Provide insights and make data-driven recommendations.

Digital Marketing Strategy:

Develop and implement comprehensive digital marketing strategies.

Align strategies with business goals, target audience, and market trends.

Brand Management:

Maintain brand consistency across all digital channels.

Monitor brand mentions and manage online reputation.

Customer Relationship Management (CRM):

Utilize CRM systems to manage customer data and execute personalized campaigns.

Market Research:

Conduct research to understand customer needs, preferences, and behaviors.

Qualifications

• Good understanding of digital marketing concepts
• Experience with business to customer social media and content generation
• Strong creative and analytical skills
• 1 year experience in Digital Marketing preferred