Digital Marketing Executive / Digital Marketing Specialist

Job Description

Assisting in the formulation of strategies to build a lasting digital connection with consumers Planning and monitoring the ongoing company presence on social media Launching optimized online advertisements to increase company and brand awareness Job Brief: We are looking for experienced professionals or interns for the role of Digital Marketing Executive / Digital Marketing Specialist to assist in planning, executing, and optimizing our online marketing efforts. The promotion of products and services through digital channels is a complex process with immense potential, increasingly crucial for companies like ours. The ideal candidate will have a passion for all things marketing and technology. You should be well-versed in digital marketing concepts and understand how the Internet can become a powerful asset in generating revenue growth. Were seeking a tech-savvy individual with innovative ideas to strengthen our marketing campaigns. Responsibilities: Contributing ideas to marketing campaigns Planning and monitoring the ongoing company presence on social media like Twitter, Facebook, Instagram, etc. Launching optimized online adverts through Google AdWords, Facebook, etc., to increase company and brand awareness Actively participating in SEO efforts (e.g., keyword and image optimization) Preparing online newsletters and promotional emails and organizing their distribution through various channels Providing creative ideas for content marketing and updating the website Collaborating with designers to improve user experience Measuring the performance of digital marketing efforts using web analytics tools like Google Analytics and Web Trends Acquiring insight into online marketing trends and ensuring strategies remain up-to-date Maintaining partnerships with media agencies and vendors Qualifications and Skills: Proven 1-5 years experience as a Digital Marketing Executive or a similar role Excellent understanding of digital marketing concepts and best practices Experience with B2C social media, Google AdWords, email campaigns, and SEO/SEM Working knowledge of ad-serving tools (e.g., DART, Atlas) In-depth knowledge of web analytics tools (e.g., Google Analytics, Net Insight, Web Trends, etc.) Skills and experience in creative content writing Strong analytical mindset and critical thinking Exceptional communication and interpersonal skills