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Elca Quality Systems
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Digital Marketing Executive / Digital Marketing Specialist

Digital Marketing Executive / Digital Marketing Specialist

Name: Jobpe
Address: T-Hub, Plot No 1/C, Sy No 83/1, Raidurgam panmaktha, Knowledge City Rd, Hyderabad, Telangana, 500081, IN
Telephone: +91-83339-09630
Price range: Free

Elca Quality Systems

3 - 8 years

3 - 6 Lacs

navi mumbai

Posted:3 weeks ago| Platform:

Apply

Skills Required

digital marketing online branding online marketing digital campaigns social media marketing email campaign

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Develop and execute digital marketing strategies to promote the labs services.
Manage SEO, SEM, Google Ads, and social media campaigns to generate quality B2B leads.
Create technical content: blogs, case studies, brochures, newsletters, and service pages.
Optimize website content and user experience to improve search rankings and conversions.
Monitor and analyze digital campaign performance using Google Analytics and other tools; prepare reports with actionable insights.
Manage email marketing campaigns, newsletters, and CRM communication.
Collaborate with lab managers and engineers to translate complex testing services into clear marketing messages.
Monitor competitors digital presence and identify opportunities for growth.
Manage online reputation, directory listings, and industry-specific platforms.

Preferred candidate profile:

Bachelor’s degree in Marketing, Communications, Engineering, Science or related field.
Experience in
B2B digital marketing
, preferably in industrial, engineering, or laboratory services.
Knowledge of
SEO, SEM, Google Ads, social media marketing, and email marketing
.
Strong content creation skills, with the ability to simplify technical concepts.
Excellent written and verbal communication skills.
Proactive, detail-oriented, and able to work independently and collaboratively.

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Digital Marketing Executive / Digital Marketing Specialist