Digital Marketing Executive

DGTALISTS

3 years

0 Lacs

kolkata west bengal india

Posted:10 hours ago| Platform:

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Skills Required

marketing software development technology creativity automation ads research targeting reports metrics tracking reporting test crm ai

Work Mode

Remote

Job Type

Full Time

Job Description

About Us:

Dgtalists is a software development and digital marketing company helping businesses grow through technology, creativity, and performance-driven marketing. With expertise in automation, advertising, and digital transformation, we partner with brands to deliver measurable results.

Role Overview:

We’re looking for a Digital Marketing Executive

Responsibilities:

Plan, set up, and manage paid ad campaigns across platforms like
Facebook, Google Ads, and LinkedIn
.
Monitor campaign performance and optimize for higher CTR, conversions, and ROI.
Conduct keyword research, audience targeting, and competitor analysis.
Create performance reports and present insights for improvements.
Collaborate with the creative team to develop ad copies, creatives, and landing pages.
Stay updated with the latest advertising trends and platform updates.

Requirements:

1–3 years of proven experience in managing paid campaigns (Google, Facebook, LinkedIn).
Strong understanding of campaign metrics (CPC, CPA, ROAS, CTR, etc.).
Knowledge of conversion tracking, pixels, and audience retargeting.
Excellent analytical and reporting skills.
Creative mindset with the ability to test and experiment.
Self-motivated and able to work independently in a remote environment.

Good to Have:

Experience with
automation tools, CRM, or AI-based marketing tools
.
Google Ads/Facebook Ads certification.

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