Digital Marketing Executive

Job description We are seeking a dynamic and innovative Digital Marketing Executive to join our team. The ideal candidate will play a crucial role in developing and executing digital marketing strategies that enhance our online presence, drive traffic, and increase engagement across various platforms. This position requires a blend of creativity, analytical skills, and technical expertise to effectively manage digital campaigns and optimise performance. Duties Develop and implement comprehensive digital marketing strategies to achieve business objectives. Manage content creation across multiple channels including websites, blogs, social media, and email marketing. Utilize content management systems to ensure the timely delivery of engaging content. Conduct SEO analysis and implement best practices to improve organic search rankings. Analyse website traffic and user behaviour using analytics tools to inform marketing strategies. Oversee performance marketing initiatives including PPC campaigns and social media advertising. Collaborate with cross-functional teams to enhance e-commerce strategies and drive online sales. Implement marketing automation tools to streamline processes and improve efficiency. Stay updated on industry trends and emerging digital marketing tools to maintain a competitive edge. Requirements Proven experience in digital marketing with a strong understanding of content management systems and tools. Familiarity with performance marketing techniques, SEO best practices, and analytics platforms. Experience in the education sector. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent written and verbal communication skills with a keen eye for detail. Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously. A degree in Marketing, Business Administration, or a related field is preferred but not mandatory.