Digital Marketing Executive

Company Description
At Cascade Headway Pvt Ltd, we are more than just Business Pathfinders and Finance Software developers Our aim is to enhance business efficiency and scalability with custom solutions to business needs We are committed to being a key resource facilitator for various aspects of your enterprise, ensuring integrity and growth We are Zoho Finance Premium Partner Role Description We are seeking a dynamic and creative Brand & Digital Marketing Executive to strengthen Cascade Headways brand across LinkedIn, social media platforms, and other digital channels The role requires managing digital campaigns, content creation, and design, while also focusing on lead generation aligned with the company's needs The candidate will play a crucial role in building our online visibility, generating qualified leads, and supporting business development through digital strategies Qualifications Develop, execute, and monitor digital marketing strategies across LinkedIn, Facebook, Instagram, X (Twitter), and other relevant platforms Create professional, engaging content (posts, blogs, graphics, and short videos) highlighting Cascade Headways services (Digital Transformation, Advisory, Auditing & Assurance, BPO, and Zoho Partner Solutions) Manage the companys LinkedIn page and employeesdigital presence to maximize visibility and inbound leads Design and implement targeted campaigns to generate qualified B2B leads as per company verticals and service offerings Monitor and analyze campaign performance; prepare periodic reports with actionable insights Work closely with the leadership team to align marketing activities with sales objectives Maintain brand guidelines across all creatives and ensure consistency of communication Coordinate with design/creative tools (Canva, Adobe Suite, or similar) to produce professional digital collateral