Digital Marketing Executive

2 - 31 years

3 Lacs

Posted:1 week ago| Platform: Apna logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities: Develop and execute digital marketing strategies to increase brand visibility and consumer connect for Bikano. Plan and manage social media campaigns (Facebook, Instagram, YouTube, LinkedIn, Twitter) highlighting new product launches, festive campaigns, and promotions. Run SEO/SEM and paid ad campaigns (Google Ads, Meta Ads, Amazon ads, Flipkart ads) to boost sales and online presence. Create engaging digital content (posts, reels, blogs, product creatives, videos) to connect with FMCG consumers. Collaborate with sales, product, and creative teams to design campaigns aligned with festivals, seasonal demand, and trade promotions. Manage and grow Bikano’s online reputation on e-commerce platforms (Amazon, Flipkart, BigBasket, Blinkit, Zepto, Swiggy Instamart). Monitor digital campaign performance, track KPIs (traffic, leads, conversions, ROI), and prepare reports for management. Identify consumer trends and competitor activities to recommend innovative digital strategies. Support influencer collaborations and digital PR initiatives for brand promotion.

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