Digital Marketing Executive

Digital Marketing Executive

Key Responsibilities

• Campaign Management:

  Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.

• Social Media:

  Design, build, and maintain our social media presence across all digital platforms (LinkedIn, Instagram, Facebook, etc.).

• Performance Monitoring:

  Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

• SEO & Content:

  Optimize website content and landing pages for search engine optimization (SEO) and user experience.

• Paid Advertising:

  Manage and optimize PPC (Pay-Per-Click) and paid social media advertising budgets to ensure maximum reach and conversion.

• Content Creation:

  Collaborate with internal teams to create high-quality content (blogs, videos, infographics) for our website and social media.

• Market Research:

  Identify trends and insights, and optimize spend and performance based on the findings.

• Email Marketing:

  Create and manage automated email workflows and newsletters to nurture leads.
• Meta Ads Management
• Google Ads Management

Required Skills & Qualifications

• Education:

  Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Experience:

  1–3 years of proven experience in digital marketing or a similar role.

• Technical Skills:

• Proficiency with Google Analytics

  (GA4) and Google Search Console.
• Hands-on experience with

  Google Ads

  , Meta Ads Manager, and LinkedIn Campaign Manager.
• Familiarity with CMS platforms like

  WordPress

  .
• Basic knowledge of HTML/CSS and graphic design tools (e.g.,

  Canva

  , Photoshop) is a plus.

• Soft Skills:

• Strong analytical skills and data-driven thinking.

• Excellent written and verbal communication skills.
• Up-to-date with the latest trends and best practices in online marketing and measurement.