Digital Marketing Coordinator

The Digital Marketing Coordinator plays a crucial role in the marketing team, responsible for assisting in planning, executing, and optimizing online marketing efforts. You will contribute significantly to enhancing the digital presence of the brand, ensuring engagement, reach, and effectiveness of various digital marketing campaigns. Your key responsibilities will include supporting the management and execution of comprehensive digital marketing strategies aimed at driving brand awareness and customer engagement. This involves a strong focus on content creation, planning social media strategies, search engine optimization (SEO), and monitoring analytics to enhance digital marketing campaigns. Given the ever-evolving digital landscape, the ideal candidate should be adaptable, creative, and possess a solid understanding of current digital marketing trends and tools, in addition to exceptional communication skills. You will play a vital role in: - Developing and executing digital marketing campaigns in alignment with the overall marketing strategy. - Coordinating with internal teams to ensure cohesive marketing messages across all digital platforms. - Managing day-to-day content for company blogs, websites, and social media platforms. - Monitoring social media accounts to engage with followers and address inquiries promptly. - Tracking and analyzing website traffic flow and providing regular internal reports. - Conducting keyword research and optimizing website content to improve SEO rankings. - Ensuring brand consistency in marketing and social media messages by collaborating across departments. - Assisting in the development of online marketing materials and presenting them to stakeholders. - Collaborating with designers to enhance user experience on all digital platforms. - Participating in developing email marketing campaigns and automation workflows. - Staying up-to-date with digital marketing trends and exploring potential new channels and strategies. - Supporting the sales team with sales collateral and digital assets as required. Requirements: - Bachelor's degree in Marketing, Communications, or a related field. - Proven experience in a digital marketing or advertising position for at least two years. - Strong understanding of digital marketing concepts, strategies, and best practices. - Experience with SEO, Google Analytics, and content management systems is recommended. - Excellent communication skills and the ability to work independently as well as collaboratively. - Proficiency in using social media platforms and managing social media tools. - Creative skills for contributing new and engaging digital marketing ideas. Join us in Maharashtra, India, at Talentmate, a Recruitment & Staffing company committed to supporting professionals in their career endeavors. Visit our website at https://www.talentmate.com to learn more about us and the exciting opportunities we offer. At Talentmate, we are dedicated to bringing professionals together under one roof to simplify the process of searching, interviewing, and hiring. Whether you are seeking your next job opportunity or looking for potential employers, we are here to support you in your professional journey.,