Digital Marketing Associate

HIRING IMMEDIATELY !

About Us

SimBal Studios is a multidisciplinary creative and marketing studio working with B2B and B2C brands across multiple industries. We deliver strategy-led marketing solutions with a strong focus on performance, brand building, and lead generation.

We are looking for a performance-focused Digital Marketing Executive who specialises in Paid Advertising and LinkedIn Marketing (B2B), and also has a good understanding of social media strategy, content planning, and ideation.

Performance Marketing:

• Plan, execute, and optimise paid ad campaigns across Meta, Google & Linkedin.
• Build and manage B2B lead generation funnels, especially via LinkedIn and Google
• Conduct audience research, targeting, retargeting, and funnel optimisation
• Monitor and optimise CPL, CTR, ROAS, conversions, and ad budgets
• Set up and manage tracking tools such as Meta Pixel, Google Tag Manager, GA4, and LinkedIn Insight Tag
• Prepare weekly and monthly performance reports with insights and recommendations

Social Media Planning

• Assist in creating social media strategies aligned with brand and performance goals
• Develop monthly content calendars for platforms like Instagram and LinkedIn
• Contribute to content ideation for reels, carousels, static posts, and B2B LinkedIn content

Required Skills & Qualifications

• 0–3 years of experience in Digital Marketing / Performance Marketing
• Strong hands-on experience with Meta Ads & LinkedIn Ads (LinkedIn experience is mandatory)
• Clear understanding of B2B marketing and lead generation
• Working knowledge of social media platforms, content calendars, and ideation
• Ability to balance brand-building and performance-driven marketing
• Strong analytical and reporting skills
• Good communication and coordination abilities

Good To Have

• Experience working with B2B brands or marketing agencies
• Knowledge of Google Ads and landing page optimisation
• Familiarity with CRM tools (HubSpot, Zoho, etc.)
• Experience with A/B testing ad creatives and social content
• Understanding of LinkedIn personal branding and thought leadership

What We Offer

• Exposure to diverse clients and industries & iconic brands.
• Hands-on ownership of ad accounts and social media strategies
• Growth-oriented work environment
• Opportunity to work on performance-driven and brand-led campaigns
• Young passionate team