Digital Marketing Associate

About the Role

Digital Marketing Associate

The charter for this role will include :

• Creating, managing, and optimising Google Ads and Facebook Ads campaigns.
• Monitoring campaign performance, analysing data, and adjusting strategies to maximize ROI.
• Conducting A/B testing for ads and landing pages to improve campaign results
• Collaborating with the creative and content teams to ensure ads align with brand messaging and goals.
• Utilising tools like Google Sheets/Excel to manage data and provide insights on campaign performance

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Ideal Persona would:

• Have a bachelor’s degree in any field from a reputed university.
• Bring 1-2 years of hands-on experience in managing paid media campaigns, particularly one Google Ads and Facebook Ads, with a monthly budget of ₹10 Lakhs or mor
• Be proficient in using Google Ads Manager, Facebook Ads Manager, Google Analytics, and Excel (including Pivot Tables and VLOOKUP).
• Leverage AI tools like Midjourney, ChatGPT, and Perplexity to enhance ad strategies and creative direction
• Possess strong problem-solving skills to address campaign challenges and improve execution
• Have a solid understanding of SEO.

Everyone at Leap is entrepreneurial, moves fast and operates with extreme ownership.

There is minimal management and extreme autonomy.

If the above defines you, you will fit in snugly

What is Leap?

Leap is a global student mobility platform that empowers students’ aspirations for a global career and education

We have built this and this and this

We work at the exciting intersection of fintech & edtech

And we love that we succeed as a business while powering the dreams of talented students!

How far along are we?

We are the leaders in our space by a mile!

We are backed by Sequoia, Jungle Ventures, Owl Ventures & Harvard!

Read the latest fundraise news here

Who are we as people?

We have a lean, rockstar team.

We have come this far with a lean team because we love to increase the talent density with every new member we add. Yes, we are more picky than the usual company.

We hire slowly and deliberately

You can meet our founders here -> Arnav Kumar and Vaibhav Singh

Arnav tweets here

What will you be doing?

We are now building our leadership team and would love to engage

This is a great time to join the rocketship and participate in the upside -

Broadly,

• You will have tearing-your-hair level complex & challenging problems to solve
• With massive upside if you solve them
• In a super fast paced environment that will challenge you
• With enough resources to be audacious
• And mentorship from an experienced founding team

Your move !:)

• Having a busy week? - Simply apply here
• Want to skip the queue? - Take out a few mins and write a standout email to us at ranjana.sasikumar@leapfinance.com