Digital Marketing Associate

Roles & Responsibilities:

• Develop and implement social media strategies to increase brand visibility,

engagement, and leads.

• Manage daily posting, content creation, and campaigns across platforms (Instagram,

LinkedIn, Facebook, Twitter, YouTube, etc.).

• Plan and execute email marketing campaigns, newsletters, and product promotions.
• Create engaging content (graphics, reels, stories, blogs, and email copies) aligned

with brand identity.

• Track performance metrics (followers, engagement rate, CTR, conversions) and

prepare reports.

• Collaborate with sales and product teams to align campaigns with business goals.
• Manage and grow communities across digital platforms (replying to comments,

queries, and DMs).

• Stay updated on the latest digital marketing trends and tools.

Desired Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• 0–2 years of experience in social media or digital marketing (Freshers with strong

skills can apply).

• Strong knowledge of email marketing tools (Mailchimp, SendinBlue, etc.) and social

media management tools (Buffer, Hootsuite, etc.).

• Basic design skills (Canva, Photoshop, or equivalent).
• Excellent written and verbal communication skills.
• Interest in electronics, IoT, and technology will be an added advantage.

What We Offer:

• Opportunity to work with one of Tamil Nadu’s fastest-growing tech startups.
• Exposure to both B2B and B2C marketing in the electronics & IoT industry.
• Incentives based on performance (leads generated, conversions, and campaign

success).

• A creative and collaborative work environment.

Job Types: Full-time, Permanent, Fresher

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person