Develop, execute, and manage PPC campaigns across Google Ads, Meta Ads, and other platforms
Conduct keyword research, competitor analysis, and audience targeting to develop optimized strategies
Monitor and analyze campaign performance to ensure achievement of KPIs such as CTR, CPC, CPA, and ROI
Create and test ad copy, landing pages, and creative assets to maximize conversions and engagement
Conduct A/B testing and continuous optimization of campaigns based on data-driven insights
Provide regular reporting on campaign performance, trends, and opportunities for improvement
Stay updated with the latest trends and best practices in PPC advertising
Collaborate with cross-functional teams, including content, design, and product teams, to align PPC strategies with business goals
Manage and optimize campaign budgets to maximize efficiency and return on investment

Requirements

Be a fresh graduate with a passion for digital marketing
Demonstrate smartness, proactiveness, and eagerness to learn and grow in the field
Possess a strong analytical mindset with a focus on results
Exhibit excellent communication skills, both written and verbal
Work well under pressure and manage multiple projects efficiently
Be a creative problem-solver with strong attention to detail

About Company: Unibots is an ad-tech company headquartered in Delhi & spread across UAE & Vietnam. We are a Google Certified Publishing Partner company building innovative ad-tech solutions to help web & app publishers with better ad revenues. Unibots is a 4+ years old company recognized by the government of India & backed up by some of the leading veterans of the industry.

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Digital Marketing Associate in Delhi