Digital Marketing Analyst

Role Overview
VitaPoint is UK's rapidly growing independent online e-commerce retailer of DIY, toiletries, health, beauty, and household essentials. We are seeking a data-driven Digital Marketing Analyst to bridge the gap between our marketing, technical and data intelligence. You will be the technical backbone of our marketing team, ensuring our campaigns on Google and third-party marketplaces are optimized through advanced Excel modeling and automated reporting.
Key Responsibilities

• Performance Reporting: Generate and maintain comprehensive daily/weekly performance reports using advanced data visualization and charts to track ROI, ROAS, and customer acquisition costs.
• Ad Management Support: Assist in the hands-on management and optimization of Google Ads campaigns, focusing on keyword performance, bid adjustments, and A/B testing.
• Marketplace Management: Manage and monitor third-party sales channels including Amazon and eBay as required, ensuring product visibility and campaign health.
• Data Architecture: Create, clean, and modify large CSV data sheets for product uploads and campaign analysis, ensuring 100% data integrity.
• Excel Automation: Develop and deploy VBA macros and complex Excel formulas to automate repetitive reporting tasks and provide quick-resolution data tools for the team.

Required Qualifications

• Technical Mastery: Advanced proficiency in Microsoft Excel, including expert-level knowledge of VBA (macros), Power Query, and complex nested formulas.
• Ad Platforms: Proven experience managing Google Ads; familiarity with Amazon Advertising or eBay Promoted Listings is a significant plus.
• Analytical Mindset: Ability to transform raw data into actionable insights and visual dashboards that inform high-level business decisions.
• Detail Oriented: Strong experience handling large-scale CSV data management and troubleshooting data discrepancies.
• Education: Bachelor’s degree in Marketing, Business Analytics, Mathematics, IT, or a related field will be an added advantage.

Why Join VitaPoint?
At VitaPoint, we value speed and precision. You will have the opportunity to directly impact the growth of one of the UK’s fastest-growing health stores by leveraging your technical expertise to scale our digital presence.

Experience Required:
2-3 years.

Salary:
As per industry standards.

Job Type: Full-time

Work Location: In person