Digital Marketing Analyst

You should have at least 1 year of experience to apply for this position. As a Digital Marketing Specialist, you will be responsible for planning and executing various digital marketing campaigns, including web, SEO/SEM, database marketing, email, social media, and display advertising. Your duties will include designing, building, and maintaining the company's social media presence, measuring and reporting the performance of digital marketing campaigns, and assessing them against goals such as ROI and KPIs. You will be expected to identify trends and insights in order to optimize spending and performance based on these insights. Brainstorming new and creative growth strategies through digital marketing will be a key part of your role, as well as planning, executing, and measuring experiments and conversion tests. Collaboration with internal teams to create landing pages and optimize user experience is essential. Your strong analytical ability will be utilized to evaluate the end-to-end customer experience across multiple channels and customer touch points. You will identify critical conversion points and drop-off points to optimize user funnels. Evaluating emerging technologies and providing thought leadership and perspective for adoption where appropriate will also be part of your responsibilities. This is a full-time position with a day shift schedule, and the work location is in person.,