Digital Marketer

We are looking for a results-driven Performance Marketer to join our team. You will be responsible for developing, implementing, tracking, and optimizing performance-based marketing campaigns across digital channels. The ideal candidate thrives in a data-driven environment and has a proven track record of driving measurable growth and ROI.  Key Responsibilities - Develop and execute performance marketing strategies across platforms like Google Ads, Facebook Ads, Instagram, LinkedIn, and others.  - Monitor, analyze, and optimize ad campaigns to improve ROI, CAC, and other KPIs.  - Manage budgets across campaigns, ensuring optimal spending efficiency.  - Conduct A/B testing on ad creatives, landing pages, and audience targeting.  - Collaborate with the content and design teams to create engaging, high-converting assets.  - Use analytics tools (Google Analytics, Tableau, etc.) to track performance metrics and prepare detailed reports.  - Research market trends and competitor performance to identify growth opportunities.  - Stay updated on industry best practices and algorithm changes on paid platforms.  Qualifications - Proven experience in performance marketing, preferably in [industry/sector].  - Proficiency in Google Ads, Facebook Business Manager, and other PPC platforms.  - Strong analytical skills with the ability to interpret data and make actionable decisions.  - Hands-on experience with SEO and SEM campaigns is a plus.  - Familiarity with web analytics tools like Google Analytics, Hotjar, etc.  - Strong communication and collaboration skills.  - Self-starter with a growth mindset and ability to thrive in a fast-paced environment.