Digital & Growth Marketing Manager

About Gramlok:

Gramlok is India's first digital village network - providing official digital identities for every village, subdistrict, district and state. We're not just another social media app; we're building the digital infrastructure for rural India's voice, commerce, and culture. With 600,000+ villages to connect, we need a digital strategist who can scale our online presence while maintaining authentic community values. Gramlok is available on:

https://gramlok.in/

https://play.google.com/store/apps/details?id=in.gramlok

https://apps.apple.com/in/app/gramlok/id6661024906

The Role:

You'll be the digital engine of Gramlok - managing our online presence across all platforms, optimizing user acquisition through digital channels, and creating content that drives organic growth. You'll work alongside our field community builders, providing them with digital tools and amplifying their on-ground success stories. Daily face-to-face collaboration with founders is essential as we rapidly iterate based on real-time data.

Core Responsibilities:

High-Value Relationship Building & Outreach

• Research, connect, and network with high-profile, influential figures (politicians, educators, business leaders) through strategic LinkedIn/X messaging
• Craft personalized outreach campaigns that respect recipients' time and align with Gramlok's mission
• Track and optimize outreach conversion rates

✅ Content Marketing & Creation

• Develop and execute content strategy across Gramlok platform and external social media (Instagram, Facebook, LinkedIn, X, Youtube)
• Create engaging short-form videos (Reels/Shorts) showcasing village success stories and platform features
• Write compelling copy in both English and Malayalam that resonates with urban and semi-urban audiences

✅ Technical Growth Optimization

• Lead App Store Optimization (ASO) for both iOS and Android - keyword research, conversion optimization, A/B testing
• Implement SEO strategy for Gramlok web platform and content

✅ Paid Advertising (PPC):

• Manage performance marketing campaigns (Google, Apple, Meta Ads) with strict ROI tracking
• Provide ads on newspapers, journals, magazines, radio, and other platforms

✅ Data-Driven Innovation

• Monitor key metrics: user acquisition cost, retention rates, engagement depth
• Propose and test innovative growth ideas monthly (no idea too bold)
• Create weekly performance dashboards for founder review

Required Qualifications:

• Experience in digital marketing/growth marketing roles
• Proven track record in these areas: LinkedIn/X outreach campaigns, ASO/SEO, short-form video creation, performance advertising
• Fluent in Malayalam AND English (written and verbal) - must create content in both languages
• Technical proficiency with: Google Analytics, App Store Connect, Meta Business Suite, basic video editing tools

Non-Negotiable Cultural Fit:

• Understands Kerala's digital landscape - knows what resonates with Malayali audiences online
• Startup-ready mentality - comfortable with rapid iteration, direct founder feedback, and metric-driven accountability
• Office presence commitment - thrives in daily collaborative environment

Nice-to-Have:

• Experience with social/community platforms
• Basic understanding of rural India digital adoption challenges
• Figma/Penpot skills for creating simple marketing assets
• Proficiency in more Indian languages - Hindi, Tamil, Bangla etc.