Digital Content Writer

About The Company

Overview

Key Responsibilities

• Write and edit copy for CRM campaigns, owned media placements, and app store listings.
• Develop campaign messaging frameworks to unify storytelling across Theatrical, FAST, SVOD, and Catalogue campaigns.
• Build and maintain content calendars across newsletters, editorial, and partner promotions.
• Draft editorial stories, blog posts, and press releases to strengthen Cineverse brand positioning.
• Collaborate with Merchandising to support SEO/ASO optimization for discoverability.
• Lead the creation of brand style guides covering tone, messaging, and voice.
• Develop AI prompt libraries and guides to accelerate and standardize copy creation.
• Support retention strategies with cancel-offer and churn messaging flows.
• Partner with Marketing Ops and Insights on A/B testing and reporting.
• Ensure all messaging aligns with Cineverse’s brand and campaign priorities.
• Ready to work US hours: 10:30 am – 7:00 pm ET / 7:30 am – 4 pm PT
  

Required Skills & Qualifications

• 2-3 years of professional experience in content marketing, copywriting, content writing or digital storytelling.
• Experience in streaming, media, gaming, News editorial or consumer entertainment.
• US market & culture experience is a must
• Strong background in short-form and long-form content (emails, push, editorial, press).
• Strong collaboration skills with the ability to translate insights into messaging.
• Excellent English grammar, attention to detail, and adaptability to multiple brand voices.
  

Preferred Qualifications

• Familiarity with AI copy tools, workflows, and prompt engineering.
• Knowledge of editorial or PR content development.
• Familiarity with SEO, ASO, and funnel-based messaging.( preferred)
  

• Bachelor’s degree in Marketing, Communications, or related field required.
• Preferred: Coursework or certifications in Digital Marketing, Copywriting, or App Store Optimization (ASO).
• Additional Value: Familiarity with CRM platforms, UX writing, or lifecycle marketing copywriting is a plus.