Digital Campaign Manager - NBFC/BFSI

Job Summary

We are looking for a results-driven Digital Campaign Manager with 2-5 years of experience to lead and execute app-based marketing campaigns in the BFSI/NBFC domain. The ideal candidate will be responsible for planning, implementing, optimizing, and reporting on digital campaigns that drive customer engagement, app adoption, and business growth.

Key Responsibilities:

• -Plan and execute end-to-end digital campaigns for the company mobile app, aligned with business objectives.
• -Work closely with product, analytics, and creative teams to design targeted campaigns across customer segments.
• -Manage in-app, push notifications, email, and SMS campaigns to improve app engagement and retention.
• -Monitor and optimize campaigns using performance metrics such as CTR, CVR, CAC, and ROI.
• -Develop and maintain campaign calendars and ensure timely execution of all campaigns.
• -Conduct A/B testing on creatives, messaging, and targeting to improve campaign effectiveness.
• -Analyze campaign performance and share actionable insights with stakeholders.
• -Ensure campaigns adhere to regulatory and compliance guidelines relevant to BFSI/NBFC sectors.

Key Skills & Competencies:

• -Experience in managing digital campaigns, preferably for mobile apps in BFSI/NBFC domain.
• -Strong understanding of customer lifecycle marketing and digital channels (push, in-app, email, SMS).
• -Proficiency in campaign management tools, analytics platforms, and CRM systems.
• -Ability to work with cross-functional teams and deliver campaigns under tight deadlines.
• -Data-driven mindset with good analytical and reporting skills.
• -Knowledge of regulatory considerations in financial services marketing is a plus.

Job Types: Full-time, Permanent

Pay: ₹60,921.97 - ₹96,897.57 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Morning shift

Supplemental Pay:

• Yearly bonus

Application Question(s):

• How many years of experience in Digital Campaign?
• What's your notice period?
• How many years of experience in NBFSC/BFSI domain?
• What's your CTC and ECTC?

Work Location: In person