Digital And Social Media Executive

Association Type: Full-Time

Location: Prayoga Institute of Education Research, Bengaluru

Overview:

Prayoga is looking for an Executive - Digital Communications & Social Media to drive online presence and engagement. The role involves managing social media channels, executing digital fundraising campaigns, optimizing website content, and supporting institutional communication needs. The ideal candidate will be passionate about education, social impact, and data-driven digital marketing.

Key Responsibilities:

• Social Media Management – Develop and execute a content calendar, create engaging platform-specific content, ensure timely updates, and actively engage with the audience.
• Branding & Engagement – Maintain brand consistency, increase followers and reach, respond to comments/messages, and enhance digital presence.
• Advertising & Campaigns – Plan and optimize paid social media and Google Ads campaigns, track key metrics, and refine strategies based on analytics.
• Email Marketing – Develop targeted email campaigns for donor outreach, newsletters, and event promotions while optimizing for engagement and conversions.
• Website Management & SEO – Maintain and update website content, optimize for search rankings, and align campaigns with fundraising goals.
• Institutional Communication Support – Align digital initiatives with events, develop program-specific campaigns, and create communication materials for broader dissemination.

Qualification:

• Excellent written and verbal communication skills in English.
• Proficiency in social media management and content creation.
• Ability to analyse campaign performance and adjust strategies accordingly.
• Familiarity with Google Ads, Meta Business Suite, and SEO best practices.
• Hands-on experience with email marketing platforms (Mailchimp, SendGrid, etc.).
• Desired
• Knowledge of Canva. Written and verbal communication skills in Kannada.
• 3-4 years of previous experience in digital marketing
• Ability to work independently and with a team.
• Ability to learn and adapt to different writing styles, visual languages, and requirements of a diverse institution.

More Information about Prayoga, Please visit- www.prayoga.org.in