Digital Analytics & Monitoring Specialist (Data & Performance-Focused)

Cressanda Railway Solutions Limited

0 years

0 Lacs

south delhi delhi india

Posted:1 month ago| Platform:

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Skills Required

analytics monitoring data finance seo tracking ranking reports audit content engagement metrics benchmarking visual graphs analysis

Work Mode

On-site

Job Type

Full Time

Job Description

Core Role: Track, measure, and optimise based on analytics for a client based in the finance sector.

SEO / SMO Responsibilities:

SEO (Analytical Side):

Keyword tracking & ranking reports for campaign-related terms.
Monitor website/social traffic sources and CTR from organic posts.
Audit SEO health of linked content (landing pages, microsites, YouTube, etc.).
Suggest optimisation opportunities based on data.

SMO (Analytical Side):

Track engagement metrics (likes, shares, saves, CTR, impressions).
Run competitor benchmarking (how their content performs in search & social).
Generate monthly insights on which hashtags, content types, or posting times yield the best performance.
Recommend adjustments to improve campaign ROI.
Baseline Setup (Month 1):
Establish key KPIs, dashboards, and benchmarks.
Monthly Reports:
Detailed analytics covering reach, impressions, engagement, CTR, follower growth, and SEO keyword performance.
Visual dashboards (charts, graphs) for client-facing reports.
Final 3-Month Report:
Comprehensive review of all digital media KPIs.
ROI & cost-benefit analysis of campaigns.
Strategic recommendations for scaling.

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Cressanda Railway Solutions Limited

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Digital Analytics & Monitoring Specialist (Data & Performance-Focused)