Core Role: Track, measure, and optimise based on analytics for a client based in the finance sector. SEO / SMO Responsibilities: SEO (Analytical Side): Keyword tracking & ranking reports for campaign-related terms. Monitor website/social traffic sources and CTR from organic posts. Audit SEO health of linked content (landing pages, microsites, YouTube, etc.). Suggest optimisation opportunities based on data. SMO (Analytical Side): Track engagement metrics (likes, shares, saves, CTR, impressions). Run competitor benchmarking (how their content performs in search & social). Generate monthly insights on which hashtags, content types, or posting times yield the best performance. Recommend adjustments to improve campaign ROI. Baseline Setup (Month 1): Establish key KPIs, dashboards, and benchmarks. Monthly Reports: Detailed analytics covering reach, impressions, engagement, CTR, follower growth, and SEO keyword performance. Visual dashboards (charts, graphs) for client-facing reports. Final 3-Month Report: Comprehensive review of all digital media KPIs. ROI & cost-benefit analysis of campaigns. Strategic recommendations for scaling.
Wait!
Before You Leave... Find Your Perfect Job!
Are you sure you don't want to discover the perfect job opportunity? At JobPe, we help you find the best career matches, tailored to your skills and preferences. Don’t miss out on your dream job!