Digital Advertising Lead (One-Person Army)

visionary and passionate digital advertising expert

Location:

What You'll Do:

• Be the Architect:

  Develop and execute comprehensive digital advertising strategies that align with business objectives and deliver measurable ROI.

• Master the Tech:

  Leverage

  CAPI (Conversions API) and CRM Conversation API tools

  to optimize campaign performance, enhance audience targeting, and attribute conversions accurately.

• Understand the User:

  Dive deep into audience research, persona development, and customer journey mapping to create highly effective and personalized ad experiences.

• Craft Compelling Stories:

  Translate complex ideas into engaging ad copy and visuals that resonate with target audiences and drive desired actions. You're an expert at "selling the idea or the story."

• Own the Funnel:

  Manage the entire digital advertising funnel, from awareness and consideration to conversion and retention.

• Analyze and Optimize:

  Continuously monitor campaign performance, identify trends, and implement data-driven optimizations to maximize efficiency and effectiveness.

• Stay Ahead of the Curve:

  Remain at the forefront of digital advertising trends, technologies, and best practices, proactively identifying new opportunities for growth.

• Strategic Collaboration:

  While largely autonomous, you'll collaborate with key stakeholders to align digital ad efforts with broader marketing and business goals.

What You'll Bring:

• 5+ years of hands-on experience

  in digital advertising, with a strong focus on performance marketing.

• Proven expertise with CAPI (Conversions API) and CRM Conversation API tools

  and their practical application in optimizing ad campaigns.
• A deep understanding of the

  customer journey

  and how to strategically target users at each stage.
• Exceptional

  storytelling and persuasive communication skills

  , with a knack for selling ideas and influencing action.
• Proficiency across major digital advertising platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Strong analytical (GA4) skills with the ability to interpret data, derive actionable insights, and make informed decisions.

• Self-starter mentality, highly organized, and capable of managing multiple projects independently.

• A

  habit of continuous learning

  and a relentless drive for improvement and excellence.
• A portfolio demonstrating successful digital advertising campaigns and impactful results.

Why Join Us?

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