Digital Account Manager

Role Overview

Performance Marketing Account Manager

media planning, execution, optimization, and reporting

Key Responsibilities

Google Ads (Core Ownership)

• Manage and scale campaigns across:
• Search, Display, YouTube, Performance Max, Shopping
• Keyword research, intent mapping, and funnel alignment
• Smart bidding, manual bidding, budget pacing, and scaling strategies
• Conversion tracking, GA4, GTM coordination
• Continuous testing of ad copies, extensions, and landing pages

Meta Ads (Core Ownership)

• Plan and execute campaigns on:
• Facebook & Instagram (Lead Gen, Sales, App, Awareness)
• Audience strategy:
• Broad, interest-based, custom & lookalike audiences
• Creative testing frameworks (hooks, angles, formats)
• Funnel-based structuring (TOF / MOF / BOF)
• Scale campaigns while maintaining CPA / ROAS benchmarks

Media Planning & Budgeting

• Create

  monthly & quarterly media plans

  aligned to business goals
• Budget allocation across platforms based on performance & intent
• Forecast leads, conversions, CPA, and ROAS
• Decide

  where to spend, where to cut, and where to double down

• Work closely with BD & strategy teams on growth projections

Client & Account Management

• Own client communication for performance and media discussions
• Present performance reports with

  insights, not screenshots

• Translate data into clear actions and next steps
• Manage expectations, timelines, and performance benchmarks

Reporting & Optimization

• Weekly and monthly performance reports
• Deep dives on:
• CPA, CPL, CAC, ROAS, CTR, CVR
• Identify performance leaks and fix them fast
• Suggest CRO, landing page, and funnel improvements

Must-Have Skills

• Strong hands-on experience with

  Google Ads & Meta Ads

• Solid understanding of

  media planning & budget allocation

• Performance mindset ROI > vanity metrics
• Comfortable handling multiple clients and budgets
• Strong communication and stakeholder management