Deputy Manager/Manager

Job Description

Role & responsibilities The role is responsible to execute, monitor and co-ordinate all the marketing & brand activities at project level across portfolio of the organization in Punjab region by creating communication across media, managing the media planning & buying and innovating consistently in Marketing activities. Other duties include coordinating brand activation initiatives, events, and promotions. Also responsible for post sales communication for customers to help deliver on the brand promise. Preferred candidate profile Tracking of budget to ensure optimal use Manage and develop the agency relationships Identifying and tying up with partners Manage post sales communication for customers to help deliver on the brand promise To be involved in developing project specific annual marketing plans & strategy based on product segment and customer profile. To develop the Annual Brand Plan in conjunction with the Brand Head, Marketing Head, Sales & Agency To develop the Launch Plan for new projects including creating and executing launch initiatives and post launch market support activities. Key Accountabilities Tracking of budget to ensure optimal use Manage and develop the agency relationships Identifying and tying up with partners Manage post sales communication for customers to help deliver on the brand promise Key Functions & Responsibilities Strategic To be involved in developing project specific annual marketing plans & strategy based on product segment and customer profile. To develop the Annual Brand Plan in conjunction with the Brand Head, Marketing Head, Sales & Agency To develop the Launch Plan for new projects including creating and executing launch initiatives and post launch market support activities. Operational To coordinate with the market research team to understand consumer insights and using the same to focus on the brand-building activities To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy To effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns To work with the regional sales teams to ensure timely and relevant promotion of sale of properties through advertisements, open houses, events, press releases etc. To track actual spends and ensure costs are within the overall budget allocated To monitor sales data and plan/ modify branding initiatives to drive achievement of sales targets To develop various post-sale marketing initiatives (viz. welcome kit, letter etc.) and all promotional material including at exhibitions, etc. To monitor competitor activities, and, based on the same undertake timely market intervention. Perks and benefits As per Company norms